Diversity Insight: The internal and outreach goals of CU’s new DEI Chief

At Sandia Laboratory FCU, the aim is to make diversity the norm.

When your credit union has 12 branches spread across New Mexico—a state that is culturally and ethnically diverse—and another in California serving a completely different population, diversity, equity and inclusion must become the norm.

In New Mexico, Sandia Laboratory Federal Credit Union has branches in the Albuquerque area, which has a population that is more that 50% Hispanic, and the Farmington area, which has a Native American population of nearly 43%. In Livermore, California, SLFCU serves a community with an Asian American population of more than 13%.

Many of the communities where SLFCU provides financial services are traditionally underserved. For example, a major national bank pulled up stakes in Farmington.

Add these factors together, and you recognize how important it is to embrace DEI in delivering services and products.

 

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