Do the work to innovate

Be willing to welcome change and actively pursue innovation goals.

Industry innovation is often sought after, but rarely attained. That’s because it doesn’t work unless you do.

Innovation starts as an attitude, with the willingness to openly welcome change and continues with hard work and a dedication to achieve results. It is an organizational culture to embrace and feed constantly by looking outside the industry and challenging yourselves to do better.

Innovation can be uncomfortable, vulnerable—and sometimes messy. For management and staff to feel comfortable stepping outside of the norm and creating something that no one else has thought of or dared to do, this mindset needs to start at the top with the board and CEO.

For a truly innovative culture, the board and CEO need to look at why you are doing what you are doing and ask if it makes sense. Decisions should be future-focused instead of based on who your credit union used to be or originally served.


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