Driving loan demand through marketing personalization

With loan demands down, how can credit unions, especially smaller ones, innovate to drive demand?

Unison Credit recognizes that breaking the mold is the only way forward.

While it sounds unintuitive, getting more personal and more local is the most efficient way to expand.

On this week’s episode of Leaders in Lending, Chad Van Handel, Chief Lending Officer at Unison Credit Union joins us to discuss how his team is employing personalized marketing and small business lending to more precisely target the customers who need their services most.

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