Enabling member feedback within online applications is key for improving credit union success rates

How it works:

HappyOrNot® Smiley Digital surveys appear within the credit union’s MeridianLink® deposit and loan application sessions. The timely, easy. and fun-to use surveys achieve very high response rates.

Why this is important

According to research up to 50% of consumers abandoned their online applications for financial services. for a variety of reasons. Slow response times, duplicate information, lengthy processes, and information requirements that aren’t readily accessible are just a few of the reasons why members abandon or suspend their applications.

For example, a member sitting at an auto dealership ready to purchase a vehicle may opt for the dealer’s loan offer if their credit union’s online application process is cumbersome or time consuming.


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