What every credit union needs to know about SEO

Everyone is looking for something to complete them. Some are searching for the perfect partner. Some just want the perfect job or the perfect pet. And some people, somewhere out there, are searching for their dream financial institution. You and your future members could be a match made in heaven, but first, they need to find you. That’s where search engine optimization (SEO) comes in.

SEO is a set of marketing tactics designed to get your credit union website to show up near the top of search results on Google (and other less-relevant search engines) without paying for ads. Showing up near the top of the search engine results page (SERP) can be valuable because the higher your position on the results page, the more clicks you’ll get. Here’s a breakdown of click-through rates for each search ranking, provided by IgniteVisibility:

Google Click-Through Rates in 2017 By Position

Position 1 – 20.5%

Position 2 – 13.32%

Position 3 – 13.14%

Position 4 – 8.98%


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