Years ago in an interview, someone asked the legendary hockey player Wayne Gretzky how he managed to score so many points over his storied career. His answer was simple: “I don’t go where the puck is, I go where the puck is going to be.”
That metaphor is a perfect one to use within the context of FedNow, the Federal Reserve’s new instant payment infrastructure. These days, credit union members value speed and convenience in everything they do. But technology evolves fast–waiting for a trend to establish itself before you embrace it fully will only find you left behind by your savvier competitors.
In other words, simply keeping up with the curve in financial technology won’t cut it. You must stay one step ahead. Embracing FedNow today will position you to be a front runner tomorrow, a year from now, and beyond.
By not making FedNow a top priority, you will be:
continue reading »