Filene’s Ben Rogers: For Deeper Member Relationships, Leverage Your Mobile Data


Always a good time when Filene’s Ben Rogers stops by the show. This time around he is spreading a little holiday cheer with valuable and practical credit union marketing info, discussing how credit unions can better connect with their members using mobile data. Based on his recent Credit Union Magazine article entitled “Three Features that Will Change Mobile Money,” Ben gives us these three helpful features and his reasons behind them. He also touches on why today’s consumers are now making smarter buying decisions on the go — thanks to the latest mobile technologies. Credit unions can certainly take advantage of the examples he provides. Ben, as usual, provides a myriad of fantastic takeaways in this episode. Don’t miss it!

“Three Features that Will Change Mobile Money” (Credit Union Magazine)