It’s no secret our country is becoming more diverse. In the first decade of this century, people of color accounted for an incredible 92% of population growth, and that trend has only continued, Nielsen reports.
As institutions committed to helping people achieve financial security, we must ensure that our products, practices, and services meet the needs of this changing customer base.
The good news is these consumers are turning to credit unions. CUNA Mutual Group’s recent What Matters Now™ research showed that in the past five years alone, people of color accounted for 61% of credit union member growth.
The bad news is that, as a movement, we’re struggling to understand and meet the needs of our changing consumer base.
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