Finding great lit and marketing ideas in unlikely places

by. Joe Swatek

It helps to look at what advertisers in other industries do instead of focusing only on your own competitors.

Here’s an example of creative minds coming up with an unusual and attention-getting promotion. It comes from the marketers working for Chipotle, the Mexican restaurant fast-food chain.

Chipotle attracted attention when it printed two-minute stories by well-known contemporary novelists on the sides of its beverage cups and food sacks, like this…

Chipotle Cup

Diners can read brief stories by authors such as Toni Morrison, George Saunders, Malcolm Gladwell, Michael Lewis, and Jonathan Safran Foer. I can see some people going to the restaurant especially to get the stories by a favorite author or to see the novelty.

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