Fixing what’s broken at your credit union in 2022

Is your credit union broken? Are goals not being met? You’re not alone, and you’re not too far gone. You just need a little Kintsugi.

I recently read an article on Kintsugi (another reason you don’t want to run into me at a dinner party!), the ancient art and philosophy hailing from 15th century Japan centered on making broken beautiful. It treats breakage and repair as part of the history of an object rather than something to disguise.

The brokenness at your credit union right now that is keeping you from being able to realize your goals may very well be the thing you need to embrace and do the hard work of also publicly repairing that brokenness.

During our recent YMC Family Meeting in New Orleans our VP of Ideas and Results Frank Allgood shared the story of Dominos’ rebound more than a decade ago. In the years leading up to 2009, Dominos was facing an obvious brand crisis with very vocal criticism about its cardboard-like crust, processed cheese, and ketchup-tasting tomato sauce.


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