Graphics and video trump the written word

I read an interesting statistic recently about the power of visual marketing. According to brainrules.net, if we hear or read information, we only remember 10% of it three days later.

If we add a picture, we remember 65% of it in the same time frame. One picture, infographic or other visual increases our ability to remember something we read by 55%.

Here’s another interesting statistic every marketer must know. Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years. This information was published in Internet Trends 2018 by Kleiner Perkins.

When On The Mark Strategies conducts marketing audits for financial institutions, we frequently tell our clients to cut the copy, add more graphics and use more video – everywhere.

This recommendation applies to print collateral, websites and social media. We’ve even started recommending video e-mail blasts.

 

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