Newly elected CUNA Board Chairman Brad Green began his tenure with a challenging question: what legacy will you leave for the credit union movement? Green, president/CEO of Listerhill Credit Union, Sheffield, Ala., says the CUNA/League system is as strong as it is today because of the engagement of member credit unions.
Green offers four specific areas for credit union leaders to consider, starting with engaging in credit union advocacy.
He says he “cringes” when he hears CUNA or Leagues referred to as “they or it,” because “CUNA and Leagues are as strong as they are because of the dues and engagement of our member credit unions.”
“We must move beyond dues paid and lean in and engage collectively to see change and results that we desire or expect,” he says. “CUNA and Leagues are what we make them.”