Harnessing the “rizz” in your credit union brand

The Oxford English Dictionary just unveiled its 2023 Word of the Year: “rizz.”

At first glance, this internet-born term might seem out of place in the realm of your credit union brand. But its essence — embodying charisma and an irresistible appeal — is absolutely relevant to institutions striving to carve out a distinctive identity in a crowded marketplace.

What “rizz” teaches you about credit union branding

“Rizz,” a condensed form of ‘charisma,’ initially gained traction on digital platforms. It’s more than just a trendy word; it’s a concept encapsulating the magnetic pull of an individual or entity.

Unfortunately, a checking account or personal loan aren’t enough to draw people in these days. Your credit union brand needs an appealing persona if you really want to attract and retain members. In an industry often perceived as rigid and impersonal, a brand with “rizz” could be the key to standing out.

 

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