Has the credit union mantra become merely credit union marketing?

People helping people.

Those are big words, meaningful words. They carry weight.

Do your credit union’s brand actions align with that mantra? Do they align with whatever other promises your make in your mission, vision, and brand?

More than a century ago in 1910, Theodore Roosevelt reminded his fellow citizens of the critical distinction between words and deeds. “In name, we had the Declaration of Independence in 1776, but we gave the lie by our acts to the words of the Declaration of Independence until 1865; and words count for nothing except in so far as they represent acts. This is true everywhere.”

How does that apply to credit union marketing?


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