By Shari Storm
I’m often asked to speak on how to capture the most powerful market—MOMS. Moms are a fantastic market segment for credit unions to court, after all:
- Moms control between 83% and 85% of all household spending.
- Moms are the number one influence on where their children will bank as adults.
- Moms provide an incredible referral network.
- Moms are very active online in places like Facebook, Pinterest and Instagram.
- Moms are a rather homogeneous group, meaning they often react similarly to marketing message.
This holiday season, there has been some fantastic advertising campaign’s that speak effectively to moms (and dads!). Here are my top three and a breakdown of why they are so effective:continue reading »