How a $40B institution treats 2.4M members
By concentrating on member service, State Employees’ Credit Union has forged a path to continued growth.
State Employees’ ($40.6B, Raleigh, NC) might be the second largest credit union in the nation, but its localized approach to member service and network of 2,200 direct, in-branch lenders better resembles the way a group of much smaller credit unions would operate.
According to Mark Coburn, senior vice president lending development, the cooperative’s simple operating principle of “Do the Right Thing” says it all.
“We’ve grown because of the way we serve the members,” Coburn says. “Our culture is about wearing the white hat and truly acting as a trusted financial advisor.”
SECU’s Mission Statement: “To be the trusted provider of financial services to every eligible member and to enhance the value of their lives and financial well-being while maintaining our fiscal strength.”
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