How to build a loan program that appeals to millennials & baby boomers alike

In conversations I’ve had with lending institutions on the topic of “lending to Millennials & Gen Z,” it’s become clear to me that a pretty important question still weighs heavily on the minds of these institutions:

‘How can we build loan programs that attract these newer demographics while not ignoring or rejecting the needs of our current demographics, namely baby boomers?’

Well, I’m here to address that very question!

1. Offer Attractive Lending Options for Millennials & Baby Boomers

Attracting millennials without losing baby boomers is definitely doable, but you first have to understand the over-arching characteristics that differ between these markets – or even contradict one another:


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