How to build a loan program that attracts all consumer demographics

There are a lot of companies out there competing for your loan business. At the same time, rates are soon going to increase, which will lessen the pool of prime and super-prime borrowers and make loan revenue even harder to attain.

But while these challenges exist, they also open up the door to new opportunities for attracting more consumers and achieving larger loan yield – you just need to start thinking outside the box with your loan offerings.

So how exactly can you revive your loan program to attract more borrowers without isolating current borrowers or expanding your risk?


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