How to start a credit union from the trunk of your car

The “About” pages on credit union websites are full of stories about humble beginnings—small groups of people getting together to pool their resources. Nueva Esperanza Credit Union has a similar story, but with one crucial difference: It was founded in 2010.

This month, CEO Sue Cuevas shares her inspiring journey, starting with recruiting inaugural members by copying their ID documents with a portable copy machine she kept in the trunk of her car. She talks about what spurred her to leave a 30-year career in corporate banking to start a credit union and what she’s learned along the way.

She also tackles this month’s BIG question:

What are the advantages of serving a specific demographic, and would the credit union movement benefit from more niche institutions that truly know their members?


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