Inside the Elan Client Resource Center: 5 key engagement features

The Client Resource Center (CRC) is an exclusive, best-in-class portal available to all Elan credit card partners. The CRC features engaging marketing capabilities that are critical to program success.

The CRC is also the primary channel in which Elan communicates important credit card program details, resources, tools, and account growth opportunities to financial institution partners.

Here are five key engagement features of this valuable portal:

1. Intelligent marketing

The CRC offers opportunities to engage and recognize employees for their hard work using intelligent, targeted marketing capabilities. Data triggered content gives users a personalized experience with custom messaging based on activity. Certificates are also available for distribution based on specific programs and tasks. Surprise and delight notifications reward best practice behavior and milestones.

 

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