With 150 million users and over 15 billion (yes, billion!) photos shared all over the world, Instagram is a powerful tool to share content and engage with your fans. But not everyone is using Instagram right with social media marketing for Financial Institutions…
Here are a few tips to boost your brand presence on Instagram:
1. Post at the right time.
What time of day are you on Instagram? It is so important to post on Instagram when most of your followers are online and checking their feeds.The average time a post is active is roughly 1.5 hours, so if you are posting at lunch time, but most of your followers are checking Instagram at night, then your post is probably going to be lost in their Instagram feed. Generally speaking, the best days and times to post on Instagram are Wednesday, Thursday, and Saturday between 4-5pm.
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