Internal marketing is just as important as external marketing

We so often focus on our external marketing to customers. How will we position our brand? Who is our ideal client? What is the go to market strategy on the next xyz product?

We spend so much time, effort and money focused outwardly that we are overlooking the most important asset we have, our team.

Do you strategically build an environment to reinforce your external brand? Often I walk in to branches and people are depressed, and not excited to be there. Over the years we have allowed our branches to become boring and frankly not very fun to come into. It all starts with our people and having a filter as to who you bring into your organization. Once the right people are playing on the same team, amazing things can happen.

To me it all starts with the core values of the organization, if you don’t have them call me and we will get things sorted out. Once those are in place, those are the filter that all employees need to go through. It is what you hire and fire by. Once you have great people, keep them excited and focused on your corporate mission. Engaged, excited, and interested team members will achieve results 10x more than any marketing campaign.

Establish values, and live them!

Brett Jackson

Brett Jackson

Brett Jackson has been dedicated to building vibrant, competitive, breakthrough brands in the world of financial institutions for over a decade now. As the CEO of Systemax Corporation, a company ... Web: Details