Leaders in Lending | Ep. 76: Tapping into underserved homebuyers with co-ownership

In the current economic environment, finding an affordable home has become out of reach for many potential buyers. What if a realistic option was to co-own a home or property instead of pouring money into your landlord’s mortgage?

Underserved homebuyers and renters who can’t afford to buy a home on their own are now multiplying their buying power and making co-ownership a reality.

Eric Chebil, Founder and CEO of Cher, does all this for clients, realtors and lenders looking to co-own a home.

Co-ownership serving those in competitive housing markets

The cost of living is rising as inflation soars. This is paired with increased housing demands and a dramatic rise in home costs, placing young adults at a crossroads.


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