Leadership Matters: Employee engagement can transform credit union culture

The “Build, Buzz, Bake” framework helps turn a desire to do good into ingrained behaviors and action.

Employee engagement and culture are important issues for any organization and are especially significant for credit unions, where ethics are already the “raison d’etre.”

Giving employees the opportunity to be engaged at credit unions is imperative, because those employees are also stakeholders in the business—meaning stakeholder satisfaction and employee engagement go hand in hand.

A credit union also needs a particular type of culture, where everyone believes in and knows the right thing to do and is actively involved in upholding it.

Where mistakes are made, from an organizational perspective, it is in:


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