Learn some bank and credit union brand trigonometry

You probably just read that title and had horrified flashbacks to high school mathematics, but don’t worry…there aren’t any complicated equations here. Bank and credit union brand trigonometry is quite simple to understand. The real difficulty is mastering it.

Let’s go over the brand triangle and what each part of it means for your bank or credit union brand.

The Brand Triangle

The Brand Triangle is made up of three parts (obviously). Those three parts are:

  1. Your Institution’s Leaders
  2. Your Institution’s Staff


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