Making the case for big data

by. Amanda Wilcosky

Big data. Two little words that sum up an overwhelming – and often mindboggling – promise for business insights.

But information doesn’t need to be supersized to spur insights or drive decisions. It just needs to be accessible – and actionable. The point of entry to meet those objectives? Go digital, says market research firm IDC.

In Big Data and ECM: Making Smarter Decisions, IDC touted digitizing business processes as the first step to jumping on the big data bandwagon – a market that accounted for $11 billion in spend in 2013 (and that will more than double by 2016).

But while projected to vacuum up the big bucks, big data isn’t yet widely understood, including how it complements other IT initiatives like enterprise content management (ECM).


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