What should come as no surprise for those conducting business online consumers want it all, especially security with minimal friction in their digital transactions, or they will take their business elsewhere.
A new report commissioned by Seattle-based Ekata, which provides digital identity verification data, revealed most consumers demand trust, security, and data privacy, and also expect their digital transactions to be fast and frictionless. For the report, “Infinite Want: Consumers Demand Speed and Security in the Digital Experience,” more than 7,000 consumers across North America and Europe revealed their digital experience expectations, how they respond with unmet needs, and if they’ve personally experienced fraud.
“The clear message of this survey is that consumers aren’t willing to compromise on speed, convenience or security when it comes to digital transactions,” Beth Shulkin, vice president, global marketing, Ekata, said. “This puts pressure on businesses to build customer trust with a smooth, yet highly secure experience from the very first interaction. Companies that can deliver on all fronts will earn the loyalty of today’s consumers.”
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