Marketing must be seen!

Marketing is not just an expense line; it is a strategic partner as credit unions face challenges adapting to rapidly evolving consumer preferences and technological advancements. By reimagining marketing’s place and purpose, credit unions can attract new members and reshape perceptions among their executives. First, let’s identify what marketing can and cannot control.

What marketing controls

  • Advertising and Promotion: Marketing can control advertising campaigns across various channels, such as print, digital, social media, TV, and radio, to promote the credit union’s offerings, products, and services.
  • Branding: Marketing can control the development and management of the credit union’s brand identity, including logo design, brand messaging, brand positioning, and the associated behaviors that bring the brand’s mission and values to life in the way employees engage with members, each other, and the community.


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