Marketing swag: What’s hot, what’s not (& what is it even?)
Good marketing swag is more than free stuff to toss in your junk drawer. Savvy bank and financial marketers use it to acquire customers and build long-term brand loyalty. The key? Developing a strategy built around utility and consumer preferences based on data.
Picture a busy expo hall filled with banking and financial services professionals. They’re mostly there to network, catch a few fintech demos and learn more about the industry. But there’s another pull: filling those branded totes with swag.
The ritual of snagging pens and water bottles is a time-honored tradition. But promotional products aren’t just about the freebie appeal; they’re effective in driving customer acquisition and delivering a cost-effective return on investment (ROI).
A good promotional swag strategy helps build brand awareness and recall; 61% of consumers can still name the company that gave them promotional swag a year after receiving it, according to PPAI’s 2021 Consumer Study Report. Positive brand perception is another driver and plays into human psychology. Gift-giving triggers the desire to reciprocate, predisposing recipients to a favorable view of your brand. That’s reflected in the PPAI data; 75% of consumers are at least somewhat likely to switch brands after receiving a promo product they loved from a brand they had never used before.
Swag remains a valuable tool for engaging with and attracting customers. Here’s how bank and financial marketers make the most of it — and utilize it to acquire customers.
continue reading »