MIDFLORIDA Credit Union spreads love for reading with Gift of Reading program

Credit Union Spotlight, presented by CUInsight, features credit unions taking action and changing their local communities. Join us as we recognize and celebrate the important work these credit unions do to bring their mission to life.

For the past 18 years, MIDFLORIDA Credit Union has been a beacon of positive influence. Through its Gift of Reading program, the credit union has distributed tens of thousands of books to schools across the state. This annual initiative, rooted in the credit union’s dedication to giving back, focuses on fostering a love for reading among young students.

The Gift of Reading program extends beyond the act of distributing books. It plays a pivotal role in growing future credit union members through youth savings accounts and promoting financial literacy. By actively participating in the educational journey of local students, MIDFLORIDA Credit Union not only enhances literacy but also contributes to the development of essential financial skills among the youth.

MIDFLORIDA Credit Union’s Lisa Ashbury shared more with us about this impactful program:

The story:

MIDFLORIDA Credit Union is proud to announce the success of its annual Gift of Reading program, aimed at fostering a love for reading among young students. This year, the credit union distributed over 22,000 books to 220 schools across 19 counties. The Gift of Reading program, now in its eighteenth year, is dedicated to providing brand-new books to Kindergarten students and school media centers, encouraging the joy and importance of reading from an early age. By promoting literacy and book accessibility, MIDFLORIDA aims to empower young minds and enhance their educational journey. The highlight of this year’s Gift of Reading program was the distribution of the book “Stick and Stone Best Friends Forever.” The heartwarming story of friendship and teamwork captivated young readers, instilling fundamental values while sparking the imagination.

“Reading is the foundation for a successful education and future,” said Vanessa Hernandez, Chief Retail of Delivery at MIDFLORIDA Credit Union. “We are proud to play a role in inspiring children to become passionate readers and helping provide them with the skills they need to excel academically.” MIDFLORIDA’s Gift of Reading program is just one example of the credit union’s ongoing commitment to education and community enrichment. As an institution deeply rooted in the community, MIDFLORIDA continues to actively support initiatives that positively impact the lives of local residents.

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