Mind the (age) gap: Why you can’t attract younger members with your credit union marketing

“We need younger members!”

Of course, you do. I always think of the words my salty, old aunt used to use when I was a kid: “Hold out one hand, put the other under your a**… now see which one gets filled first.” Wishing and hoping to get younger members isn’t a solid strategy to do so.

Here’s the problem: “They are a generation of coddled infants who developed into demanding tyrants.” We say things like this about the younger generation while also trying to woo their business.

But alas, here’s your WHOA moment: That wasn’t about millennials or Gen Z. That was written in 1968 in the New York Times by Lisa Hammel about baby boomers.

 

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