Navigating the U.S. housing affordability crisis

Join us at MeridianLink® LIVE! to uncover redefined strategies to support your millennial and Gen Z borrowers.

The aspiration of homeownership has been deeply ingrained in the fabric of American culture. However, for millennials and Gen Z, this aspiration can be frightening with the harsh realities of housing affordability. As rent continues to rise and home prices reach unprecedented heights, younger generations find themselves struggling with the prospect of owning a home. In fact, a MeridianLink® mortgage survey of over 1,000 consumers finds that 31% of Americans are less confident in their ability to afford a home today than they were five years ago.

However, there is hope, and forward-thinking financial institutions and mortgage lenders like yourself can be a part of helping consumers realize their homeownership dreams.

In this blog, we offer a sneak peek into the core of the housing affordability crisis plaguing the United States, exploring innovative strategies and actionable insights tailored specifically for millennials and Gen Z. However, for a deeper dive into these crucial topics, we invite you to join us at MeridianLink LIVE! 2024, from April 29 to May 2. Register below to take part in sessions and solution-based collaboration that can empower your institution to better serve younger homebuyers.


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