Videos capture people’s attention and evoke emotions. That’s why OE Federal Credit Union wanted a background video for their website’s homepage. So, they teamed up with their web design agency, BloomCU, to [...]
Unlike the Loch Ness Monster, Bigfoot, or a pack of snarling Yeti, the misconceptions people have about credit unions can do real harm. There are four myths in particular that dissuade people from banking with [...]
Instant replay is iconic in the world of sports because it helps referees make the right calls. As you know, some calls are hard to make at first sight. Examples: Did Jerry Rice fumble the [...]
No, it’s not the answer to the question, “What’s my routing number?” In fact, it’s not a frequently asked question at all. It’s a question people ask silently and you’ve [...]
When it comes to credit union website design, there are a lot of questions. What’s the best way to promote things on the website? How can you make the site ADA compliant? Should you [...]
The theme for this year’s ICU Day asks credit unions and members to “Find Your Platinum Lining in Credit Unions”. The World Council of Credit Unions (WOOCU), which is the organization that hosts ICU [...]
Pull up your credit union’s website. When you land on the homepage, do you see a rotating banner? Given today’s landscape of credit union website designs, I’d say there’s a 50-50 [...]
As a credit union marketer, your job is to increase deposits and loans. But did you know that only three percent of your audience wants to sign up for one of your products right now? [...]
Most credit union websites are one-size-fits-all experiences: one experience is designed for all visitors. But that approach inevitably leads to irrelevant interactions with website users because each individual is unique, and people visit credit union [...]
A 49-page report released by the Filene Research Institute predicts what credit unions will look like in 2025: “In the year 2025 credit unions will operate on a financial landscape that bears little resemblance to [...]
Your navigation menu can make or break your credit union website design. It’s one of the most important parts of your website because that’s how users flow through the site and find information ([...]
New technologies are constantly redefining our world. There are nearly countless examples of old technologies and incumbent business models being ousted by new ones. Technological disruption is the story of Netflix busting Blockbuster, Internet media [...]
Credit unions are crazy about Millennials; and to a degree, the craze makes sense. After all, if you want to stay in business for the long haul, then you have to attract the rising generation. [...]
When multiple objects follow the same trend of motion, they appear to be related or form a group. Synchronization further strengthens this perception, as seen in spectacles like synchronized swimming and the Blue Angels. Conversely, [...]
Symmetry is used in all forms of art and studied in all branches of science.* It exists all around us: in the device you are using to read this; in Einstein’s E=mc2; in [...]
