Why you need instant replay—for your website

Instant replay is iconic in the world of sports because it helps referees make the right calls. As you know, some calls are hard to make at first sight. Examples:

Did Jerry Rice fumble the football or was he down by contact?

Was Jason Donald safe or out at first base?

Did Serena Williams get hosed by bad line calls?

Replay enables refs to pull out their microscopes and review plays in great detail in order to confirm, overturn, or let the ruling on the field stand. Likewise, replay can also be indispensable for credit union website design—to help you make the right calls about user experience, usability, and accessibility.

Session replay for websites

Have you ever wanted to see how people use and move through your website? Credit union marketers constantly try to step into the shoes of members (and potential members) to really understand them. And in the world of websites, there is probably no better way to walk in a user’s footsteps than through session replay software (SRS).

SRS makes video recordings of your users’ browsing sessions, which you can then watch to see how people interact with your site. For instance, you could watch as people try to find your routing number, complete a form to open an account, or log in to online banking.

Unlike more common analytics tools, SRS is primarily qualitative rather than quantitative, enabling you to assess various qualities of your website rather than just measures of quantity that you get from software like Google Analytics. Nonetheless, some SRS solutions can also use quantitative data from recordings to help you identify different user groups and potential usability issues.

How to get started

There are many SRS solutions on the market. Some companies offer free plans, which give you a great way to get your feet wet. For example, check out the plans these companies offer:

To get started, sign up for an SRS solution. Next, you’ll need to install a little snippet of code on your website; you may need some help from your website developer or IT manager. After you get the code snippet installed, recordings should start rolling in.

As you watch the recordings, ask yourself, “What’s best for the user?” and you’ll see the strengths and weaknesses of your credit union website design and learn how to make it better. Pop some corn and enjoy the show!

Derik Krauss

Derik Krauss

Derik is a cofounder of BloomCU, an award-winning website design agency for credit unions. His agency's design work has received recognition from CUNA (Diamond Award), TheFinancialBrand.com, and others. He ... Web: bloomCU.com Details