Do Credit Union Marketers Fight Fair?
by: Jay Kassing, President, MARQUIS Long about the mid 1800’s, rules were adopted to regulate fair play in the world of boxing – the so called, “Marquess of Queensbury Rules.” And while we may not [...]
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How to Turn $200K into $6.7 Million – or else?
by Jay Kassing, President of MARQUIS Marketing has a large role to play in credit unions. Everyone gets that. But how much revenue should we expect marketing to deliver? The math is pretty simple. If [...]
The Four Keys of Client Retention – Your Growth Depends on Reducing Your Attrition Rate
Submitted by: Jay Kassing, President MARQUIS In marketing we tend to spend most of our time finding new and creative ways of acquiring new clients and cross-selling existing relationships. And while that is very important, [...]