Attention – Credit Union Social Media Lemmings?
A great many of you are focusing way too much of your marketing energy on social media. We all love to chat, connect and communicate – in all sorts of ways! We are all intrigued by [...]
Marquis News Archives
Exactly How Important is Data, Really?
Big Data this, Member Data that...really? Just exactly how important is “knowing your data?” He who owns the data wins. And by owns…I mean he who compiles, analyzes, understands and leverages the member [...]
Credit Union’s Marketing and Branding = Blogging/Experiences?
True or false - blogging can take on a pivotal role in helping you leverage you and your credit union’s expertise in your market? Answer = ?. I just want to know who started the whole [...]
The NCUA, Credit Unions & Fair Lending
Anyone listen in on the Fair Lending conversation put on by the NCUA for Credit Unions last week? Pure sex, right? by. Jay Kassing, Marquis Anyone listen in on the Fair Lending conversation put on [...]
Trigger Marketing: Timing is Everything!
By. Jay Kassing, President, Marquis A trigger is a device that automatically executes a response to a certain event. In marketing, triggers are used to automatically deliver a targeted message that is highly relevant and [...]
The New Account Conundrum
By Jay Kassing, President, MARQUIS When is a new account, a new account? I know this is a strange question, but it is a legitimate one. Hear me out. Is a 90 day CD that [...]
Marketing Planning and Budgeting is just like Christmas!
by Jay Kassing, MARQUIS Did you get what you wanted for Christmas this year? Right at this moment, most Credit Union’s are in some stage of the budget approval process. Marketers and other departments [...]
Big Data and Credit Unions
By Jay Kassing, MARQUIS “There were 5 exabytes of information created by the entire world between the dawn of civilization and 2003. Now that same amount is created every two days.” - Eric Schmidt, Executive [...]
Plan to Succeed in 2013!
By Jay Kassing, MARQUIS Are you ready to get the growth you desire in 2013? Will your plan be different than what you did last year? How will you make it easier for your members [...]
Credit Unions Will Miss You, Fred Johnson
by: Jay Kassing, President, MARQUIS What is more difficult, leading men into grave danger during the Vietnam War or mustering a common purpose with willing credit union believers? I think we can agree that it [...]
Is Your Credit Union Stuck in the Mud?
by: Jay Kassing, President, MARQUIS Growth is key. You cannot be a viable long-term player in any business without it. Yet many businesses are struggling, including some credit unions. They are finding loan growth hard [...]
“Silent Movie” Marketing for Credit Unions
by: Jay Kassing, President, MARQUIS A few months back “The Artist,” a silent movie, was selected as Best Picture at the 2012 Academy Awards. Here we are, 80 years since the advent of the talkies [...]
Is Your Credit Union Marketing Daily?
by: Jay Kassing, President, MARQUIS Are you having the right conversations with your members and prospects, fast enough? Marketers are fascinated by mobile, social media, and other new technologies that promise to extend their reach [...]
The Credit Union Decade?
by: Jay Kassing, President, MARQUIS Crazy cool news this week - the total assets now held by credit unions has topped $1 Trillion. This is awesome! Congratulations! Yet for the past generation or so, Credit [...]
What is MCIF & why should your credit union care?
What is an MCIF? Imagine the file drawer in your desk, stuffed with coins of all kinds; dimes, nickels, quarters - you get the picture… All of these random, unconnected coins represent your existing member [...]