Will 2015 be better? Not without measurement?
“That which gets measured, gets done.” I love this old adage. Yet, even though you may have a pretty report that outlines what was measured...did anyone do anything with it? Not just, “we have [...]
Marquis News Archives
Afraid of analytics?
Are you afraid of analytics? Hmmm. Maybe you are simply scared to learn that the resulting data/information will show that you aren’t as smart as you think you are? Maybe you are unwilling [...]
Lessons from a lifetime of marketing budgets
Likely you have submitted that 2015 marketing plan by now. Awesome! Do you think it will be approved? Over the course of many decades spent examining hundreds of marketing budgets of financial institutions of all [...]
What can you stop doing and get a better result?
If you are not getting a recognizable ROI from certain marketing events – then you are throwing dollars away…STOP IT! Often these “events” are pet projects that are not only expensive to execute, but require [...]
Credit union conundrum: Cost vs. results
Credit Unions of all shapes and sizes want to grow. But at what cost? Do budget allocations limit outcomes? Or… does the expected benefit or real, provable result rule decision making? Let’s look at [...]
The credit union guarantee?!
My goodness…if you expect consistent delivery of service, then of course you are looking at a credit union, square in the face, right? Who better? I mean, really, it is all about the member! [...]
The purple credit union?
In 2003, Seth Godin’s book Purple Cow came out. So, nothing new here – or is there? What was the gist of this book? Why is it relevant today? Or is it? Be different. It [...]
Will credit unions get this right?
The cause that each and every Credit Union fights for is just. The cause itself is necessary in my opinion. The need to help your membership achieve financial literacy, independence and success is being corrupted [...]
Data Analytics – Is This Thing On?
Do you know what your data is telling you about your clients and the market you serve? It’s 2014 folks, this isn’t that difficult. But I acknowledge – it isn’t that sexy either. [...]
Slimming margins, technology and leadership
Anyone with or without a slide rule can see that net interest margins have been getting skinnier over these past 15-20 years. You have noticed this, right? In fact, Credit Union net interest margins have [...]
Why 2014 could be awful…
Stop right there…2014 should be an exceptional year! Yet, your year might be less than you hope for if you don’t take action on your strategic objectives. I hate to be negative…but [...]
What is the value of credit union membership?
If you could inform each member at your credit union exactly how much money your credit union was making them and/or saving them with the products and services they are using…would you? For [...]
Want a promotion? Measure everything.
According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” That said, nearly 8 in 10 marketers expect that proving ROI will [...]
A Marketing Plan Must be Executed
What does it say about execution when a recent Fortune magazine article stated that less than 10% of well formulated plans are actually executed? Less than 10%? Really? Is this true with marketing plans? Unfortunately [...]
Why Results Matter
Every year at this time we tune up for the NFL season with pre-season games. Do they keep score? Yes. But in this case, it really isn’t the score that matters, just the evaluation [...]