Overdraft is definitely in the news. Pundits prognosticate on how overdraft is going away, and create the impression that all consumers detest overdraft and want the service to end.
I have a unique perspective on this issue, having worked with hundreds of financial institutions on responsible consumer liquidity solutions for tens of millions of Americans.
While changes may occur, I’m here to say that overdraft is not over. Here’s why.
Value of Overdraft Services
First, let’s start with the value proposition. Critics make it sound like only a dunce would use overdraft, so why do people keep using it?
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