Personalization: Top banking trend for 2021

Chief Product Officer and Head of Customer Experience and Digital for Chase, Allison Beer, stated in a recent article that personalization is one of the top primary trends for 2021 in banking, among automation and real-time payments.

Banking will become even more personalized in 2021, helping foster deeper engagement between customers and the features and services that their bank offers. – Allison Beer, Head of Digital, Chase

This doesn’t negate the power of digital. If anything, this emboldens the need of digital. According to Beer, advanced technologies — like artificial intelligence — can help banks create more customized experiences that adapt to each customer’s individual needs.


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