Personalization: Top banking trend for 2021
Banking will become even more personalized in 2021, helping foster deeper engagement between customers and the features and services that their bank offers. – Allison Beer, Head of Digital, Chase
This doesn’t negate the power of digital. If anything, this emboldens the need of digital. According to Beer, advanced technologies — like artificial intelligence — can help banks create more customized experiences that adapt to each customer’s individual needs.