When Box Elder Credit Union decided that it was time for a rebrand, they partnered with BloomCU’s award-winning team to create a new website that reflects their new identity. And a quick glance at Elevate CU’s new site shows how the credit union has translated their commitment to practical financial solutions into a simple online experience. On the new site, credit union website design meets practical credit union services.
At first glance, the site is refreshingly intuitive. Members can quickly find what they are looking for with pages that seamlessly link to each other. The new logo features rich turquoise and green triangle mountains, a nod to the vibrant Utah mountainscapes where Elevate is located. The whole site features the same rich turquoise and green colors, with plenty of pictures of snow-capped mountains and happy people enjoying life experiences.
“Elevate Credit Union is more than a place to put your paycheck or get a loan,” said Tonya Gail, Elevate Credit Union’s Chief Marketing Officer. “Behind every account is a person, and as their financial partner, we are by their side through the small moments that create each person’s story and the big moments that create memories. BloomCU helped us reflect that message in the design of our website.”
Elevate is committed to building financial products that help people thrive in ways beyond finances.It’s clear from Elevate’s credit union website design that partnering with Elevate Credit Union not only empowers people to understand their financial options—but it also tells a story of how the credit union is there for their members through life.
BloomCU’s Creative Director, Ryan Harmon, said that he loved working on the design and layout of Elevate CU. “Elevate CU wants to be a lifelong financial partner for their members, and I think this site really helps them achieve that. The design easily guides people to new services and ideas. I think the site reminds people of how financial services can help free them up to enjoy other things in life, like memories with friends and weekend adventures.”
Because one of Elevate’s goals is to be a full-service, lifelong financial provider, the site does a great job of tying together various financial services. Users are intuitively guided between different types of products. After even just a few minutes on the site, a user starts to understand how Elevate’s different services and accounts form a holistic personal finance service.