CUNA Mutual Group webinar explores new auto purchasing trends

MemberCONNECT Program Hosts, ‘Changing Lanes: The New Paths to Car Buying,’ June 3
MADISON, WI (May 20, 2014) — As we accelerate into the summer auto-buying season, CUNA Mutual Group’s MemberCONNECT Program is hosting a timely webinar for credit unions that will explore how consumers are searching, browsing and paying for vehicles in ways unimagined years ago.

“Changing Lanes: The New Paths to Car Buying” will be held at 1 p.m. and 3 p.m., on Tuesday, June 3. The webinar is open to all credit unions at no cost.

“Knowing and understanding new consumer buying trends will help better position credit unions in the auto-buying process over the long term,” said Stephen Arnold, vice president of the TruStage Auto and Home Insurance program.


Three years ago, families were exposed to an average of 329 different digital ads on a typical 90-day car-shopping excursion, according to Cobalt’s June 2011study, “A Guide to the Modern Car-Shopper Journey.” Since then, with smartphones seeing a rapid increase in popularity, that number only continues to rise. What does that mean for credit unions?

The hour-long webinar will take a generational view of car buyers, what influences them, and explore then-and-now journeys of three personas, including the first-car buyer, the family vehicle buyer and the luxury/fun vehicle buyer. The webinar will also cover technology and the empowerment it provides in the buying process, triggers for different decision points and the importance of leveraging convenience.

“Understanding consumer trends and the motivations behind choices your members make during their car-shopping journey will help derive clues to increase auto lending and market related services,” Arnold said.

Credit unions can now register online for this free webinar.

To learn more, follow @CUNAMutualGroup on Twitter, circle +CUNA Mutual Group on Google+, or visit


TruStage is a consumer marketing brand of CUNA Mutual Group, a company providing financial security and protection to credit unions and their members worldwide. With more than 75 years of true market commitment, CUNA Mutual Group’s vision is unwavering: To be a trusted business partner that delivers service excellence through customer-focused products and market-driven insight. More information about TruStage is available at


TruStage insurance products and programs are made available through TruStage Insurance Agency, LLC and issued by CMFG Life Insurance Company and other leading insurance companies. CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates.



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