Guadalupe Credit Union honored with prestigious Dora Maxwell Social Responsibility Community Service Award for wildfire relief efforts

SANTA FE, NM (November 17, 2023)Guadalupe Credit Union (GCU) proudly announces its recognition as a first-place winner of the Dora Maxwell Social Responsibility Community Service Award, presented by the Credit Union National Association (CUNA). This accolade highlights GCU’s significant contribution to emergency relief efforts during the devastating wildfires in Northern New Mexico.

In response to the wildfires, GCU swiftly provided aid, including financial assistance programs, donation drives, and volunteer support. These efforts demonstrated GCU’s dedication to community service and social responsibility. Alongside these initiatives, GCU’s free financial coaching services played a vital role in assisting members and the wider community in managing and recovering from the financial impacts of the crisis.

Tanya Romero-Sturgeon, President/CEO of GCU, commented on the award, “This recognition by CUNA celebrates our response to the wildfires and our ongoing commitment to financial empowerment through our free financial coaching services. It’s an honor that reflects the dedication of our entire team.”

Nelson Medina, Vice President of Marketing at GCU, added, “Our response to the wildfires and our financial coaching are embodiments of our mission to provide financial empowerment. This award acknowledges our comprehensive approach to serving and supporting our community in times of need and beyond.”

About Guadalupe Credit Union

Member-owned and not-for-profit Guadalupe Credit Union is a certified Community Development Financial Institution (CDFI) that has served Northern New Mexico since 1948. Anyone who lives or works in Santa Fe, San Miguel, Río Arriba, Mora, Torrance, Colfax or Taos counties is invited to join. GCU is an equal opportunity lender and is federally insured by the National Credit Union Administration.


Nelson Medina
Marketing Director

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