Hughes Federal Credit Union celebrates 14th consecutive year of CUNA Diamond Award wins for outstanding marketing achievements
TUCSON, AZ (May 16, 2023) — Hughes Federal Credit Union announced today that it received two prestigious Diamond Awards from the Credit Union National Association’s (CUNA) Marketing & Business Development Council, a nationwide network of credit union professionals who recognize outstanding industry marketing achievements, during its annual spring conference.
The CUNA Diamond Awards are regarded as the industry’s premier annual competition for creative excellence and outstanding marketing efforts. This year, CUNA received 1,246 submissions vying for recognition in 35 categories.
Hughes was among the distinguished recipients of this year’s coveted Diamond Awards for its “We Take You Further” brand positioning campaign and “70 Acts of Kindness” community support campaign. The campaigns were recognized for excellence and lasting impact on members and the Tucson community.
“We are thrilled to have received these awards from CUNA for the 14th consecutive year. This achievement is a testament to the unwavering hard work and dedication of our entire marketing team and partners and our ongoing commitment to serving our members and the wider community,” said Daniel Gutierrez, Creative Marketing Manager at Hughes Federal Credit Union.
Throughout 2022, the 70 Acts of Kindness campaign encompassed a wide range of charitable endeavors, from hands-on work, such as volunteering to help build homes for the local Habitat for Humanity chapter, to more personalized efforts like awarding members with gift cards to alleviate the burden of rising gasoline prices. The campaign dispersed over $150,000 to several non-profit organizations throughout Southern Arizona.
“Our 70 Acts of Kindness campaign embodies the credit union difference. We are proud to be a credit union that puts people first, and we will continue to strive for excellence in everything we do,” said Irlanda Cuevas, Marketing Manager of Business Development and Community Relations at Hughes Federal Credit Union.
About Hughes Federal Credit Union
Established in 1952, Hughes Federal Credit Union is a local, full-service financial institution with over 178,000 members and $2 billion in assets. Hughes has been rated as a Five-Star "Superior" or Four-Star "Excellent" financial institution by BauerFinancial since 1991. For more information, please visit HughesFCU.org or follow Hughes at Facebook.com/HughesFCU and Twitter.com/HughesFCU.
About CUNA
Credit Union National Association (CUNA) is the only national association that advocates for all of America’s credit unions, which 120 million consumer members own. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org.
About CUNA Councils
CUNA Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for our members while advocating for the overall success of the credit union movement. There are eight CUNA Councils with a network of more than 7,300 credit union professionals. For more information, visit cunacouncils.org.
