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KYCUL Services, Inc. announces rebranding

LOUISVILLE, KENTUCKY (February 21, 2024) — KYCUL Services, Inc., the service corporation of Kentucky’s Credit Unions, is pleased to announce its official rebranding as Thoroughbred Business Services.

The transition to Thoroughbred Business Services represents a significant milestone in the company’s evolution. This strategic decision reflects the company’s commitment to excellence, innovation, and continued growth as they strive to deliver premium services to credit unions that are both cost-effective and performance-enhancing.

“The service corporation’s role is to create value for credit unions and their members,” said Ray Springsteen, CEO of Abound Credit Union and Board Chair of Thoroughbred Business Services. “The rebranding effort is part of a strategic shift for Kentucky’s Credit Unions that includes enhancing services, reaching a wider audience and creating more opportunities for credit unions and their members.”

The rebranding initiative will be rolled out gradually across various channels, including a new logo, visual identity, and updated website to beter reflect Thoroughbred Business Services’ core values and mission.

“It’s important that our service corporation reflects, and speaks to, our heritage in Kentucky while also describing our business,” said Jim Kasch, President/CEO of Kentucky’s Credit Unions. “Like thoroughbred horses, known to be strong, fast, elite, reliable, and majestic, Thoroughbred Business Services will embody these qualities in its commitment to serving credit unions.”

About Thoroughbred Business Services

Thoroughbred Business Services serves as the service corporation for Kentucky’s Credit Unions, aiming to enhance credit unions’ competitive edge by harnessing the collective purchasing power of the credit union market. Through strategic alliances with select service partners and endorsed vendors, we provide access to premium products and services, empowering credit unions to thrive in a dynamic marketplace.