Press
Member Assist, LLC Joins NAFCU Services Preferred Partner Program With iSolutions Marketing Automation Platform
WASHINGTON – NAFCU Services Corporation announced today that iSolutions, offered by Member Assist, LLC, has been selected as the Preferred Partner solution for interactive marketing platforms. iSolutions allows credit unions to seamlessly synchronize marketing across email, mobile, social media, outbound calling, and print channels, fully integrating traditional and digital marketing into a single, user-friendly and intuitive dashboard. The addition of iSolutions to the program follows a rigorous review by the member-run NAFCU Services Advisory Committee.
“Interactive marketing is a permanent, progressive shift in how credit unions conduct 1:1 messaging with their members,” said Mark Haugejorde, founder of Member Assist. “Members are not in a ‘funnel,’ they are individual consumers who have never been more empowered to make the right primary financial institution choices. Through partnerships with the premier global providers of technology and services for retail, iSolutions offers a prescriptive approach to the challenges of compliance, security, privacy, content management and analytics – culminating in a true ‘show your member you know them’ commitment that enables our clients to enjoy a measurable competitive advantage.”
“In the past, marketers focused on communicating value drivers effectively within one channel, almost how a string quartet works together,” said David Frankil, NAFCU Services Corporation president . “But marketers have to become more like the conductor of a symphony and knit radically different delivery channels together into a cohesive whole. That is what really appealed to the Advisory Committee when they reviewed the iSolutions Interactive Marketing Platform for credit unions.”
To illustrate how interactive marketing can improve marketers’ effectiveness, Haugejorde discusses “Top Five Interactive Marketing Mistakes Credit Unions Make,” in a NAFCU Services podcast. To listen, visit www.nafcu.org/isolutions.
About iSolutions
iSolutions is provided by Member Assist, LLC and distributed exclusively in the credit union market by Allied Solutions, LLC, a NAFCU Services Preferred Partner. iSolutions is the credit union industry’s leading interactive marketing platform, leveraging superior content and analytics into personalized member services that increase loan volume, portfolio yield, and fee revenue. For more information, visit www.isolutionsconnect.com.
About NAFCU Services
NAFCU Services Corporation is a wholly owned subsidiary of the National Association of Federal Credit Unions (NAFCU). Since 1975, NAFCU Services has partnered with the industry’s leading solutions providers to offer value-added products and services at a discount to credit unions. Currently, it offers more than 30 Preferred Partner programs to the credit union community, maintains the credit union locator website www.CULookup.com, and provides free financial calculators to NAFCU members. For more information about NAFCU Services Corporation, visit www.nafcu.org/nafcuservices.