New CUSO offering executive benefits and business protection announces profitable first year
BenefisCU powered by TriscendNP, a CUSO offering executive benefit solutions, CUOLI and other advanced insurance products.
DALLAS, TX (April 24, 2023) — BenefisCU, one of the fastest growing advanced insurance providers in the credit union space, announced a profitable first year. BenefisCU, a CUSO, provides various products from executive benefits, CUOLI, 457(f), long-term care, split dollar plans, and many more customizable solutions to fit the needs of any credit union regardless of asset size. Credit unions are one of the fastest growing markets for advanced insurance products solutions to their
credit union executives, members, commercial account holders and peers.
BenefisCU, founded at the end of 2021 with 9 credit union equity members, attributes its outstanding results to their equity members. “Our credit union partners made an investment and a commitment to seeing our CUSO succeed, and we expect to more than double our results in 2023 despite the tumultuous interest rate environment we’ve seen so far, “ said CEO of BenefisCU, Alexandria Staron.
As a CUSO, BenefisCU’s ultimate goal is to bring millions of dollars of profits back to credit unions, that have over the past decade have been largely held captive by for-profit organizations.
April Clobes, CEO at Michigan State University Federal Credit Union said “Through our holding company Reseda Group, we have a diversified portfolio that is invested in multiple industries including technology startups that are awaiting to see a return. With BenefisCU, we are already in the earning stage of our investment and have received everything as promised from when we had committed to the investment to the products and services we have purchased.”
Current credit union equity members include Goldenwest Credit Union, Ogden, UT; MAPS Credit Union, Salem, OR; Redstone Federal Credit Union, Huntsville, AL; Desert Financial Credit Union Phoenix, AZ; Re East Lansing, MI; Sandia Labs Federal Credit Union Albuquerque, NM; University Federal Credit Union Austin, TX; Oregon Community Credit Union Eugene, OR; and American Heritage Federal Credit Union, Philadelphia, PA.
BenefisCU is accepting an additional, limited number of credit union equity members. Associate-level membership partners are also available to qualified credit unions. Interested credit unions can learn more by visiting BenefisCU.com or calling (972) 318-1110.
About BenefisCU
BenefisCU (powered by TriscendNP) provides turnkey, advanced insurance solutions to credit unions and their members. This CUSO is led by TriscendNP’s 20 plus years of experience, along with Dollar Associates, Goldenwest Credit Union and seven other leading credit unions. BenefisCU seeks to provide a way for credit unions to capture revenue that has been leaving the credit union movement for publicly traded consulting firms, and to deploy those funds in new and inventive ways to supplement traditional growth strategies and increase return on assets. BenefisCU.com
