North Carolina Credit Unions Invited to Attend DID’13

(January 10, 2013) Greenville, SC – Credit union industry professionals are teaming up for a new set of educational events being held throughout 2013.  The first DID’13 (Doing it Different in 2013)”mini-conferences” are scheduled for this month in the Southeast in Charlotte, Columbia, and Atlanta.  More dates will follow in the next few weeks. DID’13 will provide fresh ideas to credit union executives for the growth of their organizations. Topics range from investing, marketing, leadership, and operations.

“This is an opportunity for credit union executives to attend an educational event that fits their budget” said Bo McDonald, one of the organizers of DID’13. “The events are free, and centrally located so that credit unions who have tight travel budgets can make a day trip out of it and not have to spend money on lodging and travel.” McDonald said

The sessions are provided at no cost, but will definitely be worth an investment of time. Only credit union executives who are open to new ideas are encouraged to attend. “Many of the speakers will challenge the way credit unions always done things, and provide fresh and real ideas that credit unions can take back to their credit unions for immediate implementation” McDonald said.

The following sessions are scheduled for the first of the DID’13 sessions:

ANDY JANNING, President of NO NET Solutions: You’ve got a lot on your plate: onboarding new employees, integrating new technology, building sales/ service skills, developing your leaders, connecting with members, and sharing your vision. But how do you make sure your organizational development efforts are having the right impact on the right employees, at the right price? And how do you communicate your guidance from the top despite the powerful distractions that threaten to pull the focus of your staff in other, less productive directions? This fast-paced session will first expose the flaws inherent in many common employee development programs – including a crucial one inspired by a certain Oscar-winning actress – and the damage they cause for your staff, members, and customers. The focus will then shift toward how time-tested techniques – built with a CFO’s brain, three little words, one key question, an investor’s favorite document, a certain 900-year-old Star Wars character, and the Most Trusted Man in America – will revolutionize your approach to staff training and communication.

MICHAL PARKER, CFO of Secured Advantage FCU: Learn how Secured Advantage FCU is leveraging alternative investments that directly benefit the bottom line. This interactive session will show real scenarios based on your credit union financials on how seeking out new investment options could result in increased income.

BO MCDONALD, President of your marketing co.: Learn how businesses in other industries successfully tell their story.  Take advantage of the benefits of word-of-mouth marketing by creating unique banking and member service experiences.

RANDALL SMITH, Co-Founder and Publisher of Every credit union has a story. How do you let people know about yours? In this session we will discuss writing a proper press release and how and where to distribute it; writing op-eds and becoming a subject matter expert in your community; and how to spread your Credit Union’s story through traditional, digital and social media.

MICHAEL BARTOO, Regional Manager of Go Marquis: It has long been said that knowledge is power. Today, there is a wealth of information about your members available to you. However, very little of that information is turned into actionable knowledge. Taking that knowledge and turning it into action creates positive results. During this session, we’ll discuss how you can leverage this information to identify growth and development activities that represent the “highest and best use” of your time and money. Rather than attempting to be all things to all members (an effort that is inefficient, difficult, and extremely expensive), we’ll take a look at how this knowledge enables you to identify your best opportunities for success, as well as those opportunities that perhaps you should avoid.

CUES (the Credit Union Executives Society) is also participating in DID’13.  They will give updates on additional educational opportunities for credit unions throughout 2013.  You can also learn more about the CUES organization as a whole.

Dates for the DID ’13 events in the Southeast are as follows:

Monday January 28th: Charlotte Metro FCU (University Branch) 1835 W WT Harris Blvd Charlotte, NC 28262
Tuesday January 29th: Carolina Collegiate FCU, 4480 Rosewood Drive Columbia, SC 29209
Wednesday January 30th: LGE Community Credit Union, 430 Commerce Park Drive in Marietta, GA 30060

Credit unions need not be a member of CUES to attend. RSVP’s can be made with Tammy Douglass by emailing Please provide your name, credit union name, and number of people attending along with titles of those attending. Lunch will be provided, also free of charge.

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