UNIFY Financial Credit Union (UNIFY) announced today that it will become the official credit union of the Los Angeles Rams in an exclusive multi-year partnership with the NFL team. As the official credit union, UNIFY joins the select roster of companies comprising the Rams’ Homecoming Partners. UNIFY will also welcome Rams players and employee staff into the UNIFY family as its newest Select Employer Group (SEG). The partnership also provides UNIFY with prominent in-season signage at the Los Angeles Memorial Coliseum, co-branded digital content and promotions, integration into Rams media content, and a variety of year-round joint member, community and marketing programs.
“UNIFY proudly serves a large number of members in Los Angeles, and we are excited to welcome the Rams back
to LA and into the UNIFY the family,” said UNIFY CEO Gordon Howe. “This partnership represents a true alignment of the vision and values of both our brands. With shared Los Angeles roots reaching back to the 1940s, UNIFY and the Rams are both local institutions committed to giving back and supporting the people and businesses in the community.”
Howe continued, “The excitement behind the Rams homecoming has been tremendous, and we see this partnership as providing value-added gain to our members, everyone in the Rams organization, and the communities we serve. We look forward to bringing this partnership to life in creative ways for our members and providing Rams players and staff with UNIFY’s unique brand of delivering financial services.”
“UNIFY has a deep presence throughout Los Angeles and a history serving the people of this region,” said Rams
EVP of Business Operations Jamie Reigle. “The partnership between our two organizations brings great benefits
to our players and staff, while also giving our fans a new way to express their support for the Rams. We look forward to working with UNIFY to bring their members closer to our team all year round.”
The benefits of the partnership will be brought directly to UNIFY’s members who are Rams fans through a variety
of special programs and promotions. Plans include Rams ticket and merchandise giveaways and events with Rams
players, cheerleaders and mascots at UNIFY’s retail branch locations in the Los Angeles area.
The partnership also provides UNIFY with multiple opportunities to engage the Rams fan base year-round, including branded activity space at Rams Training Camp at University of California, Irvine and other preseason activities, co-branded member promotions, digital platform exposure, participation in special Rams fan events, broadcast and print advertising, and other joint marketing activities.
With service at the heart of both organizations, UNIFY and the Rams will collaborate on ways to make a positive
difference in their shared Los Angeles community through a series of joint service initiatives, including local
outreach events and hands-on support projects. UNIFY also will partner with the Rams on a “Staff Day of Service.”
Gordon Howe, CEO, UNIFY Financial Credit Union