Recording available for first CUNA Awareness Initiative webinar

CUNA member credit unions can access the first webinar on CUNA’s Creating Awareness Initiative for free. CUNA Chief Strategic Communications Officer Douglas Kiker and Graeme Trayner, managing director of the Glover Park Group, used the webinar to discuss the research behind the campaign, as well as an overview of the “Open Your Eyes to a Credit Union” initiative.

The Creating Awareness Initiative, along with CUNA’s Creating Awareness Advisory Group, has a goal to “lead the development on an ongoing sustainable initiative that creates top of mind consumer awareness of and believe in credit unions as the best choice in financial services.”

The initiative will develop resources for credit unions, including:

• Exclusive content to connect local efforts to regional and national creative media buys;

 

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