Saluting service in credit unions

While volunteering in my daughter’s first grade classroom last week, I worked with a group of students on a Veteran’s Day activity. We talked about the different branches of the military, the selflessness of sacrifice, and other words and phrases to describe veterans.

On my short drive back to the office, I thought about how credit unions share some of the same stoic principles in regards to the communities they serve – social responsibility, non-discrimination and democratic operations.

In today’s consumer-driven world, people want customized, excellent service.

In fact, they demand it. The passion you see on Yelp is but one example.

Make service your number one goal

That’s the genius of credit unions – they focus on members, because members are the owners. After they meet operating expenses and reserve allocations, credit unions return income to members through higher dividends and great loan rates.

That’s what I call superior service.

But how do they do it?

Use the right technology to achieve that goal

Using technology to make life easier for everyone involved is exactly why credit unions are experiencing such incredible membership growth and record loan growth. For example, technology like enterprise content management (ECM) improves member service and reduces operating costs.

ECM captures information electronically and automatically routes it through processes, notifying key stakeholders along the way. Incorporating easy-to-integrate technology like electronic signatures further speeds processes like loan applications, so employees can further focus on members, instead of waiting on or searching for paper documents.

It’s a win for everyone involved. Not only can credit unions increase the speed and accuracy of their service, but they save money, and pay that forward to their members with improved dividends.

To me, November is a time to recognize and appreciate the service and selflessness of others. And I salute all that individuals and organizations do to further those causes.

Michelle Harbinak Shapiro

Michelle Harbinak Shapiro

Michelle Shapiro has more than a 15 years of experience in the banking industry to her role as Financial Services Industry Expert at Hyland Software. Her mission is to share ... Web: Details